Market research incentives

Global panel rewards system for market research

One of the biggest challenges when managing international market research panels, is how to incentivise your global audience with attractive panel rewards without it becoming an administrative burden.

We can take away the hassle and help you exceed growth, retention and survey completion targets.

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How effective are rewards for market research?

Source: Medway, Research Now, Gallup

58%

Higher survey response rate with an incentive

48%

Higher panel acquisition and retention rates

10%

Cheaper to administer when incentives offered

Panel incentives benefits that our clients enjoy

Attracting new members
Keeping existing members engaged
Offering the most desirable rewards
Increasing completion rates and quality of data

Attractive rewards your members will love

Reward codes are perfect for market research panels like yours. Easy and cost effective to setup and manage. Simple to redeem.

With reward codes you can:

Send rewards in real-time
Choose the brands you want for your members from our huge offering
Let your members choose the reward they really want
Add your branding to emails and rewards webshop
Add a personal message to make it memorable

View all features

Client success story

"Since the introduction of the automated system, we have experienced a considerable reduction of the time we spend processing the payments and dealing with panel queries. Panel members seem very satisfied with this new system, which is reflected in the higher panel retention"

Panel Manager, Fieldwork International - Ipsos MORI

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Reduce admin with API integration

With our API technology we can help you:

Save time and money by removing the administration
Manage survey rewards and points data in real-time
Integrate to your market research platform

API illustration showing data from client server to Ovation server. With rewards from Ovation server to client server